AIB have been a sponsor of the GAA Football Championship for over ten years. Each year I create promotional social media assets to support the sponsorship. Over the years, I have created augmented reality filters, Instagram stickers, weekly fixtures posts, polls, quizzes and more. Below are some examples.
Instagram AR Filter
Another trend setting moment, during the "What __ Are you" craze, I created a filter for the GAA. Using Spark AR, I designed, coded a GAA specific Instagram augmented reality filter. The Filter 'told' you which GAA stereotype you were, and showered you with emojis relating to the stereotype.
Instagram Stickers
Before the 2019 GAA County Football Championship, I collaborated with AIB's sponsorship team to design a series of Instagram stickers featuring various sayings and images for GAA fans. We were the first business to create GIFs for football, which have since amassed over 100 million views on GIPHY. These stickers and stories won Best Use of Social Media at the 2019 Irish Sponsorship Awards and have been repurposed to promote other AIB products like mortgages and the Future Sparks Festival. It was fulfilling to see other brands and companies utilise my GIFs on their pages.
Weekly Match Ups
The Monday after each weekend of games, I designed and updated the competition bracket for our social channels. This bracket allowed a simplified overview of the competition.
Blog Post Promotions
Each week, a blog post was written focusing on one player. I created a series of Instagram Stories using imagery from Sportsfile to tell the story of the article in a few seconds to entice the viewers to read the full story.
