My client came to me looking for a logo for a luxury bedding company called Weirdstock. She wanted her brand to feel "Premium and sophisticated but with a retro vintage feel". Luxury bedding is generally plain colours and stripes, and Weirdstock was created to give funky pattern loving people access to high quality sheets. When she came to me with the name Weirdstock I was instantly inspired by Woodstock and the groovy designs of the 60's and 70's. I wanted to create an identity that could sit within that time period, but was not too kitschy and still felt modern.
Finding this niche has exploded Weirdstock all over the English entrepreneurial scene with the brand showing up at the Chelsea Flower Show, Reclaim Magazine, Homestyle Magazine and more.
