As part of the 2019 AIB Senior Football Championship promotion, I designed and coded a custom Instagram augmented reality filter that was specific to the GAA. The filter utilised machine learning to assign each user with a unique GAA-related stereotype and showered them with corresponding emojis. The filter proved to be a massive success, generating over 23,000 opens from users in Ireland, the UK, and the USA. It was an exhilarating experience to explore a new platform and help extend the reach of the GAA to a wider audience.
