At the end of 2021, the EBS team approached me to create a social identity for EBS that would complement and enhance the new print brand guidelines. Drawing inspiration from those guidelines, I developed a series of animated devices that mirrored and complemented the graphic language of the print brand. By leveraging the negative spaces of the letters E, B, and S, I created a dynamic and adaptable brand that carries motion into static work.
Since its launch, I have produced social assets that use a blend of stock photography, iconography, and video pieces. The flexibility of the identity allows it to be utilised in any situation while still being instantly recognisable as an EBS advertisement, without appearing too generic. I am extremely proud of this project and am excited to see how it evolves in the future.
