Bank of Ireland's Junk Kouture is a fashion competition for transition year students that encourages them to create designs using recyclable materials. To promote the competition and increase its Snapchat following to over 10,000, the bank used a software called Mish that allowed pre-created content to be shown on a Snapchat story as if it were created live. The team of four consisted of three designers and a social media manager, who aimed to create an engaging story that captured the excitement of the competition. As the majority of viewers were teenagers, the team created colorful and dynamic visuals using After Effects and Cinema 4D. I also designed a Geofilter, which allowed users to take snaps with their artwork overlaid on the image, further increasing their reach. The Snapchat story had over 200,000 organic views and gained over 500 new followers, surpassing the initial goal.
At the Junk Kouture final, there were 6,000 attendees and a total of 83 finalists. Our Snapchat content received 228,961 views, resulting in a 20% increase in our open rate. We gained 577 new Snapchat followers, hitting a total of 10,000 followers. Our followers sent us 197 snaps and our content was screenshotted 269 times. The Facebook ads designed to promote our Geofilter reached 178,000 people. Our content received over 240,000 views on the night and over 500,000 views over the three days leading up to the Junk Kouture final.
