Brief
Create a look and feel for EBS' social channel that aligns with the new ATL brand guidelines
Goal
Raise EBS's marketshare from 6% to 8% in 2022 by focusing on the first time buyer market
At the end of 2021 I was asked by the EBS team to create a social identity for EBS that can sit alongside and elevate the new print brand guidelines. Taking inspiration from those guidelines, I created a set of animated devices that emulate and work alongside the graphic language of the print brand. I created a dynamic and flexible brand that carries that motion into static work by using the negative spaces of the letter E B and S.
Since launch, I have created social assets using a mix of stock photography iconography and existing video pieces. The flexibility of the identity allow it to be used in any situation but is still instantly recognisable as an EBS ad while not being too templated. I am very proud of this one and I am excited to see where it goes.
