Brief
Create a series of non product lead social media videos to connect to the AIB audience on a human level
Goal
Use animation and causal language to increase brand perception and make customers feel connected to the brand on more than a transactional level.
A big brand strategy for 2020 and 2021 was to make AIB sound more human in all of its communication. Part of this strategy was to create social content that was speaking to its customers and not trying to sell to them constantly. This inspired a series of video and carousel posts that helped break away from the normal bank look and feel. We were even able to take advantage of our various sponsorships and partnerships and highlight their needs, even if it didn't fit into what you would typically think of with a bank.
This video used data from AIB credit and debit cards to remind people to get their Valentine's Day gifts and treats early in this new online world. This video was one of AIB's top performing organic content of the year.
Instead of pushing mortgage rates over and over, we wanted to reach out and inspire our audience to love the home their in and provide some tips to making your home office top notch. Interior design influencer Roisin Lafferty wrote a blog post for the AIB website and I was able to take inspiration from her tips and tricks to create a video teaser to promote the blog.
Another fun Be Human series incorporated AIB's partnership with GIY (Grow It Yourself). I created a "Veg of the Month" template to highlight the vegetables to sow each month. Each month followed the same template with a new vegetable as the main star. The distinctive minimalist template really stands out among the other AIB social content making it easy for people to find on the page if they need to refer back to the helpful advice.
